First Hires for new Pepsi Marketing Team
February 1948

Polished Team
1950
By the time the team met for a 1950 meeting at Manhattan headquarters, the department had expanded to ten polished professionals, including (from left) Chuck Wilson, Jean Emmons, Bill Payne, Bill Simms, David Watson, Ed Boyd, secretary Norma Bowler White, return salesman Allen McKellar, Richard Hurt, Harvey Russell, and Frank Smith.

(BOYD COLLECTION)

Marketing Pioneers
1951
Pepsi-Cola's Negro-market sales team at its peak in 1951. The men broke through corporate color barriers while helping to define niche marketing. From left : William Simms, Paul Davis, William Payne, Richard Hurt, department manager Edward Boyd, Allen McKellar, an unidentified bottler, Julian Nicholas, Harvey Russell, Winston Wright, Charles Wilson, Jean Emmons, and David Watson.

(BOYD COLLECTION)

Hits the Spot
Norfolk, VA
The success of the team in the Norfolk area made them welcome visitors at the local bottling plant.

(PEPSICO)

'Waitress' Ad
1949
The often-used ad of a waitress (above) was falling out of favor in the early 1950s, so Pepsi began to use ads like the one below.

(BOYD COLLECTION)

'Affluent Couple' Ad
early 1950s
Pepsi's new president, Alfred N. Steele, focused advertisements on images of young affluent customers.

(BOYD COLLECTION)