The Real Pepsi Challenge:
The Inspiring Story of Breaking the Color Barrier in American Business  

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Jan 9, 2007 - OrgTheory.net Blog Mention

The Wall Street Journal discusses what-appears-to-be a fascinating new book, The Real Pepsi Challenge, about the creation of Pepsi’s African-American sales division. Immediately before and after World War II, Pepsi’s CEO, Walter S. Mack, created a sales team specifically designed to target black Americans. Recognizing that blacks constituted a market roughly the size of the entire Candian population, Mack decided to go after this niche by hiring a black sales team, the first of its kind in a major U.S. corporation.

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