Stephanie Capparell is a journalist, author, and filmmaker based in New York City. She is an editor for The Wall Street Journal, where she has worked for more than 20 years, having first joined the newspaper's Brussels office to edit the European edition.


Her most recent book, “THE BIRKMAN METHOD: YOUR PERSONALITY AT WORK” explains a critical workplace assessment, the Birkman, that has given millions of business professionals the awareness they need to reach a higher level of performance and personal satisfaction. The Birkman Method goes beyond behavior to give insight as to why certain things will satisfy or stress you. The free assessment that comes with the book helps reveal your strengths and core interests.

Other Works

“THE REAL PEPSI CHALLENGE: THE INSPIRATIONAL STORY OF BREAKING THE COLOR BARRIER IN AMERICAN BUSINESS,” was published in January 2007 by Wall Street Journal Books / Free Press. A case study of the groundbreaking all-black Pepsi sales division (1940-1951), it tells the story of some of the first African-Americans to work in the corporate world. An important chapter in the history of marketing in America, the book also explores the social and racial history of our nation before Jackie Robinson, before Rosa Parks, before Brown vs. Board of Education.

In early 2008, the book was released in paperback, with an added study guide for courses covering marketing, business history and American history.

On May 18, 2008, the Queens Museum of Art opened an exhibition based on the book, with Stephanie Capparell as guest curator. The popular show was extended.

In April 2011, the Smithsonian's newest museum, the National Museum of African-American History and Culture acquired the author’s archives related to the Pepsi book! The collection consists of about 120 original items--including 12 of the 13 Pepsi ads that these special-markets pioneers ran in Ebony in the 1940s--plus 35 reproductions on newsprint of the Leaders in Their Fields newspaper ad campaign and about a dozen newspaper columns following "suave Ed Boyd" and his good-looking Pepsi team. Other additions include the private papers of another 1940s Pepsi intern, Philip Kane, and a 1948 profile of the Boyd team written by former NYC adman Andy Hirschorn for a trade publication.

Capparell’s first book "SHACKLETON'S WAY: LEADERSHIP LESSONS FROM THE GREAT ANTARCTIC EXPLORER" was published in 2001 by Viking. Researched by co-author Margot Morrell, it made top-ten business bestseller lists in the U.S., U.K., and Canada and was translated into six languages. It is the story of Ernest Shackleton, stranded in the Antarctic with his ship’s crew 1,200 miles from civilization, who fought hunger, desperation and mind-boggling cold for nearly two years to get all of his men to safety. The book is a thrilling survival story and an inspirational guide for business leaders today.

Her feature-length documentary “NAZIM HIKMET: LIVING IS NO LAUGHING MATTER” is a biography of the life of the remarkable, world-renowned Turkish poet (1902-1963). She produced, directed and wrote the film with Turkish journalist Niyazi Dalyanci, himself a former political prisoner in Turkey. The film, shot in the U.S., Turkey, France, and Russia, features interviews with family and friends of the poet, and with author Howard Fast and songwriter Pete Seeger in the U.S.

Capparell founded Substantial Films Inc. in 1992 to produce her film and other media projects. She serves as its president. Capparell is a senior special writer for The Wall Street Journal, where she edits the paper's Mansion section. She joined the newspaper's Brussels office in August 1990 as copy editor for the European edition. A year later, she transferred to the paper’s New York office.


Capparell was born in Windham, Ohio. She attended St. Mary's College in Notre Dame, Ind., and received a bachelor's degree in Journalism from Boston University. She graduated with a Master's degree from Columbia University's School of International and Public Affairs, and earned a certificate from its Middle East Institute.

Capparell began her journalism career working as a reporter and editor for newspapers in Massachusetts. After her graduation from Columbia, she moved to Istanbul to do freelance work for U.S. and European newspapers, including U.S. News and World Report, The San Diego Union-Tribune, El Periodico in Spain, and Cumhuriyet in Istanbul. She helped start the country's first English-language weekly newspaper, Dateline Turkey, a joint effort of BBA, an independent Turkish news agency, and Hurriyet, a leading daily, where she served as its editor-in-chief until 1988. During her work there, she was named President of the Istanbul Foreign Press Association.

Returning to the U.S., she was a regular features contributor to The Boston Globe's Sunday edition, until hired by the European Journal in Brussels. She also has contributed to Macmillan's Encyclopedia of the Modern Middle East and Rough Guide: Turkey.

Capparell lives in New York City.


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